Saturday, November 17, 2007

The High Cost Of Free Marketing

You have seen the ads in newspapers as well as in your SPAM email box, from people who have tried 30 or 40 work at home schemes that turned out to be rip-offs. Now they are offering to give you the information they learned during their search – for “Free.”

The information they include goes on and on about how much money they made and now they want to share their “secret” of making huge amounts of money on the internet with you – or a select group of people of which you just happen to be a part. Just think, the pitch may tell you, within an hour of setting up your new “Free” website, you could be raking in thousands of dollars an hour.

The first thing to ask when reading this is why it took them so long. Typically, by the time you read most of their sales pitch and have no idea what they are pushing, it’s time to hit the delete key. Then I wonder what I did to become part of this select group.

Is it the fact I have an email address that showed up on someone’s list? Then, why do they want to share this secret? Why not just keep making this obscene amount of money or share the secret with their family and friends. They most likely have hit them up to buy all of the other schemes they were involved with before they stumbled onto this secret.

Ok. Assume you’re hooked on making a lot of money and you respond. You will get a “Free” professional website with a unique address on it through which you guide all your customers. When they buy this fantastic product, you get a large cut of the sale. But wait! There’s more! Convince another person to sign up and you get a large bonus for bringing another sales outlet into the fold, as well as a cut of the profits on sales made through their website.

But wait! There’s more! If you elevate your status by paying a monthly membership fee, your percentage of the profits goes up and if you agree to pay even more every month, your profit percentage rises exponentially.

Now this free home business opportunity is costing a little money now.

OK. Your site is up and running. Looking good, too. But you’re not getting any traffic. Not to worry, because – there’s more!

This guy can steer you to another company that can, for a monthly fee, get your site onto search engines to get you all the traffic you can handle and all the orders your website can process. Hey, you’ll be making more money than you ever dreamed possible. But wait! There’s more!

Why limit yourself to just making these hundreds of thousands of dollars on this one successful website? You are his number one fan, since you are paying him and his other company (the one who is getting your name on search engines) will clue you to some of the best affiliate programs on the internet. He knows. He spent years looking for the ones who pay the best percentage for sales and by signing up with them, you can make hundreds of thousands of dollars a year more! But wait! There’s more!

The affiliate sites will offer you a pittance for you to push their product until you become an elevated member by paying their monthly membership fee and that’s when you start making really big money.

Your “Free” website and home based business is now costing you upwards of $250 a month and you have not made a cent.

Ask yourself – What am I selling, again?” Don’t know? Probably because no one ever told you. They just want to give the chance to sell something, and they are willing to take your money to show you how to do it – every month.

Want to work from home? Find the best home based
business opportunity by following these 3 proven steps:

Thursday, November 15, 2007

Web Based Business Requires Extra Attention

For many people making money from the comfort of their home with a web-based business is an ideal opportunity. However, They may also have the misconception that, like the field of dreams, if they build it, they may not come. Building a web based business can be similar to placing a business in an unmarked building. Without advertising and strategically placed billboards or other forms of advertising, no one will know the business even exists.

Building a business takes time and relying strictly on word of mouth an takes years before the business becomes noticed, especially in the saturated internet market. There are steps you can take to make your site stand out from the rest of the thousands of others on the internet, but most often a marketing plan is not a one-shot deal. It will take and effort to raise your site into the vision of those surfing the internet for your products or services.

While domain names can be cute or even reflect the actual name of your business, if someone is looking for tires, for instance, they are going to enter the word tires into a search engine. They are not going to enter the name “Joes Treading Lightly” or “Bobs Auto Store.” Even having the word tires in the name of your web-based business may not be attractive to search engines. Most business are going to be the best at what they do, and few others will have the knowledge about the business that the owner possesses.

If the business owner is writing all the copy for the site, they may end up providing more information than the potential customers are looking for and end up pushing their site lower onto the search engines index pages. There has been a standard approach to business marketing used for years, know as the KISS method of marketing. Keep It Simple Stupid may sound overly easy, but it is true. Too much information can confuse customers as well as search engines, leaving your site along the least traveled road.

Building a web-based business will require time and effort and keeping it updated with fresh material will please both your customers and the search engines. Do not make the mistake about who, or what will be attracted to your web-based business. Too many people focus on making their site more attractive to the search engines and forget about where the sales are going to come from. There are rarely any incidents in which a search engine made a purchase from a web site.

Look at your site like a customer and do whatever it takes to make it user friendly. If a customer can find the information they are looking and the pages are easily navigated it will improve their experience at your internet store and well as improve your sales.

Want to work from home? Find the best home based
business opportunity by following these 3 proven steps: