Web Based Business Requires Extra Attention

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For many people making money from the comfort of their home with a web-based business is an ideal opportunity. However, They may also have the misconception that, like the field of dreams, if they build it, they may not come. Building a web based business can be similar to placing a business in an unmarked building. Without advertising and strategically placed billboards or other forms of advertising, no one will know the business even exists.

Building a business takes time and relying strictly on word of mouth an takes years before the business becomes noticed, especially in the saturated internet market. There are steps you can take to make your site stand out from the rest of the thousands of others on the internet, but most often a marketing plan is not a one-shot deal. It will take and effort to raise your site into the vision of those surfing the internet for your products or services.

While domain names can be cute or even reflect the actual name of your business, if someone is looking for tires, for instance, they are going to enter the word tires into a search engine. They are not going to enter the name “Joes Treading Lightly” or “Bobs Auto Store.” Even having the word tires in the name of your web-based business may not be attractive to search engines. Most business are going to be the best at what they do, and few others will have the knowledge about the business that the owner possesses.

If the business owner is writing all the copy for the site, they may end up providing more information than the potential customers are looking for and end up pushing their site lower onto the search engines index pages. There has been a standard approach to business marketing used for years, know as the KISS method of marketing. Keep It Simple Stupid may sound overly easy, but it is true. Too much information can confuse customers as well as search engines, leaving your site along the least traveled road.

Building a web-based business will require time and effort and keeping it updated with fresh material will please both your customers and the search engines. Do not make the mistake about who, or what will be attracted to your web-based business. Too many people focus on making their site more attractive to the search engines and forget about where the sales are going to come from. There are rarely any incidents in which a search engine made a purchase from a web site.

Look at your site like a customer and do whatever it takes to make it user friendly. If a customer can find the information they are looking and the pages are easily navigated it will improve their experience at your internet store and well as improve your sales.


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