Friday, July 06, 2007

The Three Golden Laws of Home Business
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Starting, running, and turning a profit out of a home business does not have to be the tall task that most people make it out to be. While it certainly isn’t easy, it doesn’t have to be overly difficult either. With a little bit of forethought and planning, even the hardest, most complex of things can become relatively simple.

There are three golden laws in running a home business. If followed, these laws will help you create a dynamic home business, one that allows you make a decent living. If ignored, these laws will ensure that your home business does not rise above average operating results.

First, plan all the way to the end. You must have a concrete vision for the business. Where will it be five, ten, twenty years from now? What sort of scale will it have? What will it be doing differently, and what things will remain the same? Try to envision all the obstacles that may come up and prepare plans to meet them. To be sure, you will be unable to foresee all the crises that will occur. But mentally, you must be prepared for them as they come. Circumstances should not catch you completely off-guard; you should have a measure of preparation against ever-changing situations.

Second, work hard – and make your people work hard as well. With your home business, everything will start with you. You must work to become the greatest, most capable individual that you can become. Spare no expense in your education, within reason, as long as such education is helping you prepare for the future. Then, be sure that you work as hard as you can, learning all the ins and outs of the trade of which you are in. A good work ethic is important to success, and you should not neglect it. A corollary to this is that you should hire people who are just as hard-working as you are. Be sure to set targets for both yourself and others, and measure what gets done. Give reward liberally to those who achieve.

Third, utilize the power of personal networks. There is an old adage that says “It is not what you know, but whom you know.” While we may rebel against what this truism may imply, the fact remains that worldly success depends on a high degree to the number and quality of people who are kindly disposed towards you. Your personal network, as well as the networks of the people who work for you, should be utilized to their full potential, in terms of advertising and sales efforts. Treat those in your personal network well, provide the necessary services, and they in turn may promote your business to those in their networks.

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