Business To Business Marketing - Internet Style

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Business to business marketing – internet style – is not a new concept. As a
matter of fact, the idea of having two or more businesses help to promote
one another is a tried and true idea that has resulted in numerous profits
for those involved. Savvy business owners and operators understand the
inherent value brought to their establishment by business to business
marketing; internet sites offer another dimension that will permit these
business owners to continue their networking efforts in the virtual world
that the ‘Net provides.

For example, a brick and mortar company - such as a dog grooming business –
will be able to benefit from displaying advertisements at the local
veterinarian offices. Dog owners are most likely to consider taking their
animals for a professional grooming to such an establishment, especially if
it comes recommended by their local vet. Conversely, the clients of the dog
grooming business will be most likely those who need a veterinarian for
their pets, and they may trust the vet recommended by the dog groomer who
already has an established relationship with them. The same concept applies
to business to business marketing; internet simply adds a new dimension to
the transaction.

For example, the local dog groomer as well as the veterinarian may both have
websites. This will permit for further business to business marketing,
internet style. Since the services provided by the dog groomer and
veterinarian only tangentially overlap, they are not in competition with one
another, but instead will be able to market business to business in the
truest sense of the term. Yet if the dog groomer wants to take the business
further on the ‘Net, the business to business marketing internet connection
will need to be made with other entities such as dog fancy magazines, animal
shelters, and other groups that are not in competition with one another.


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