Using Newsprint To Introduce Your Internet Business Model To New Clients

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If you are in the online business, then your Internet business model
undoubtedly includes copious means of advertising. Yet are you ensuring that
the word about your business truly reaches every potential client that is
out there? It is interesting to note that many a web-based business
advertises on the ‘Net, yet disregards other avenues of spreading the word
almost entirely. Granted, many a customer or client will probably have
access to the World Wide Web, but if your Internet business model relies
only on those browsers who are online at the moment, you are shortchanging
yourself tremendously.

For example, for a while in the late nineties banner ads were all the rage.
Then they got into disrepute when eager affiliates littered their websites
with spinning, dancing, and color changing and otherwise annoying ads as
part of their own Internet business model. Yet as of late the next
generation of banner ads has made a comeback; these ads are more subdued and
much classier than their predecessors and you are undoubtedly already tuned
in to this mode of advertising.

Yet have you considered advertising in major newspapers? Granted, not
everyone who reads a paper with have access to the Web, but if your Internet
business model includes marketing to those who might not have a personal
computer, you are still marketing to those who might have a need. Just like
the person who does not own a truck is persuaded to borrow a friend’s truck
for the annual hardware store blow out sale to purchase that lawnmower he
always wanted, the person who does not own a computer will be persuaded to
borrow a friend’s computer to purchase the widget you are selling which is
not for sale in the local store. As you can see, if you are not using
newsprint as part of your Internet business model, you are truly missing out
on a whole new segment of the market!

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