Web to Walk-in and Vice Versa

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Marketing work as a home business for your client’s firm may merge the firm’s Internet as well as brick and mortar location. One of the best ways of merging the two is with opt-in e-mail. Business consultants whose home business marketing work for that business is all Internet, or whose Internet and store location marketing are separate miss a great opportunity for driving traffic to both the site and the door. Combining the two with email not only leads to more sales more quickly but saves the client’s financial and time resources as well as your home business time and costs.

Marketing consultants who learn to conduct an opt-in email marketing campaign effectively find themselves with more work from more home Internet business from entrepreneurs than they could have otherwise. Nothing, as the saying goes, succeeds like success.

The primary marketing work of creating top of mind awareness for your client and their traffic to their site’s home page or their store is accomplished well with e-mail. If you’re marketing work for that client involves buying a billboard that billboard should include the Web address. Logging on would then include registration including email address and request for opt-in (newsletters, news, tips, discounts, free stuff, and so forth.) The online marketing campaign would include the same incentive for opt-in but would also encourage a trip to the brick and mortar location as well.

You’ve got to work at marketing both and marrying both so they work together to hone a profitable home business for yourself and a successful Internet and brick and mortar success for your client.

Ideas on how to do must include listing the hours and location of each of the physical stores of your client. You could, for example, create an online program of preferred customers who get discount coupons online to be redeemed at one of the local stores. Blockbuster has done a good job of this. Membership at Blockbuster.com, at $14.95 includes unlimited videos order on the Web and delivered by mail. It also includes one coupon each week for a free movie at the brick and mortar Blockbuster location of your choice.

Each of your home business client’s storefront locations should help with the online marketing work by bringing the customers back to the Internet. They could do this by asking for email addresses when consumers make a purchase at the store, and by printing the URL on shopping bags, receipts and business cards. It should be prominently displayed on delivery and service trucks as well.

E-mail marketing does the work of bringing your home business client’s long distance customers close. It also stimulates people to buy just because they are reminded that your client’s business exists. While they may not act right away, the more they get that email from that firm the more likely they’re going to buy something when their pertinent need or desire arises.

A major part of the work of your home business marketing consultancy is statistical – keeping track of what works for your client’s Internet and retail business. E-mail and their responses make this much easier, with the documentation already in place.

Source: http://www.entrepreneur.com/marketing/onlinemarketing/emailmarketingcolumnistgailfgoodman/article81230.html

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