Saturday, November 17, 2007

The High Cost Of Free Marketing

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You have seen the ads in newspapers as well as in your SPAM email box, from people who have tried 30 or 40 work at home schemes that turned out to be rip-offs. Now they are offering to give you the information they learned during their search – for “Free.”

The information they include goes on and on about how much money they made and now they want to share their “secret” of making huge amounts of money on the internet with you – or a select group of people of which you just happen to be a part. Just think, the pitch may tell you, within an hour of setting up your new “Free” website, you could be raking in thousands of dollars an hour.

The first thing to ask when reading this is why it took them so long. Typically, by the time you read most of their sales pitch and have no idea what they are pushing, it’s time to hit the delete key. Then I wonder what I did to become part of this select group.

Is it the fact I have an email address that showed up on someone’s list? Then, why do they want to share this secret? Why not just keep making this obscene amount of money or share the secret with their family and friends. They most likely have hit them up to buy all of the other schemes they were involved with before they stumbled onto this secret.

Ok. Assume you’re hooked on making a lot of money and you respond. You will get a “Free” professional website with a unique address on it through which you guide all your customers. When they buy this fantastic product, you get a large cut of the sale. But wait! There’s more! Convince another person to sign up and you get a large bonus for bringing another sales outlet into the fold, as well as a cut of the profits on sales made through their website.

But wait! There’s more! If you elevate your status by paying a monthly membership fee, your percentage of the profits goes up and if you agree to pay even more every month, your profit percentage rises exponentially.

Now this free home business opportunity is costing a little money now.

OK. Your site is up and running. Looking good, too. But you’re not getting any traffic. Not to worry, because – there’s more!

This guy can steer you to another company that can, for a monthly fee, get your site onto search engines to get you all the traffic you can handle and all the orders your website can process. Hey, you’ll be making more money than you ever dreamed possible. But wait! There’s more!

Why limit yourself to just making these hundreds of thousands of dollars on this one successful website? You are his number one fan, since you are paying him and his other company (the one who is getting your name on search engines) will clue you to some of the best affiliate programs on the internet. He knows. He spent years looking for the ones who pay the best percentage for sales and by signing up with them, you can make hundreds of thousands of dollars a year more! But wait! There’s more!

The affiliate sites will offer you a pittance for you to push their product until you become an elevated member by paying their monthly membership fee and that’s when you start making really big money.

Your “Free” website and home based business is now costing you upwards of $250 a month and you have not made a cent.

Ask yourself – What am I selling, again?” Don’t know? Probably because no one ever told you. They just want to give the chance to sell something, and they are willing to take your money to show you how to do it – every month.

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Thursday, November 15, 2007

Web Based Business Requires Extra Attention

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For many people making money from the comfort of their home with a web-based business is an ideal opportunity. However, They may also have the misconception that, like the field of dreams, if they build it, they may not come. Building a web based business can be similar to placing a business in an unmarked building. Without advertising and strategically placed billboards or other forms of advertising, no one will know the business even exists.

Building a business takes time and relying strictly on word of mouth an takes years before the business becomes noticed, especially in the saturated internet market. There are steps you can take to make your site stand out from the rest of the thousands of others on the internet, but most often a marketing plan is not a one-shot deal. It will take and effort to raise your site into the vision of those surfing the internet for your products or services.

While domain names can be cute or even reflect the actual name of your business, if someone is looking for tires, for instance, they are going to enter the word tires into a search engine. They are not going to enter the name “Joes Treading Lightly” or “Bobs Auto Store.” Even having the word tires in the name of your web-based business may not be attractive to search engines. Most business are going to be the best at what they do, and few others will have the knowledge about the business that the owner possesses.

If the business owner is writing all the copy for the site, they may end up providing more information than the potential customers are looking for and end up pushing their site lower onto the search engines index pages. There has been a standard approach to business marketing used for years, know as the KISS method of marketing. Keep It Simple Stupid may sound overly easy, but it is true. Too much information can confuse customers as well as search engines, leaving your site along the least traveled road.

Building a web-based business will require time and effort and keeping it updated with fresh material will please both your customers and the search engines. Do not make the mistake about who, or what will be attracted to your web-based business. Too many people focus on making their site more attractive to the search engines and forget about where the sales are going to come from. There are rarely any incidents in which a search engine made a purchase from a web site.

Look at your site like a customer and do whatever it takes to make it user friendly. If a customer can find the information they are looking and the pages are easily navigated it will improve their experience at your internet store and well as improve your sales.


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Saturday, November 03, 2007

Standing Out in The Online Realm

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It has always been a challenge to make your business stand out from the rest of the competition. On the internet, this challenge is ten fold. The competition is fiercer and it can be very difficult without the touch of personal service to make your business stand out amongst the others. In order to do so, you’ll need to add that little bit extra that will separate you from the rest of the crowd. The cream rises to the top, so here are some ideas to make your online business the creamiest of them all.

One thing that a lot of startup online businesses skimp on is the packaging of their products. Yes, it’s fine to send out your products in a plain old boring brown box from UPS or the Post Office, but it won’t make you stand out in any way. At the worst, it will make you stand out in the opposite way you want. Better to design your own packaging and send your products out in something that has your company name emblazoned on the side. If you want to take the time to design something that looks a little colorful, or fun, that might even be better (although whether or not this is appropriate will be determined by the type of business you run). The Post Office will actually create custom packaging for you if you purchase enough of their shipping services to qualify.

One thing your website should have is some general information and education on the product that you sell. Say for instance you are selling tennis rackets. There should be plenty of information of your website about tennis is general and tennis rackets in particular. There are two reasons for this. One, it’s good to have some sections of the website that are not dedicated to the hard sell. This leads a customer to feel secure, as if the website is there for more than the express intent of taking their money. Another good reason to have this information is to attract visitors that weren’t necessarily looking to buy a tennis racket in the first place. Maybe they were searching for information about tennis. But once you have them at your site, perhaps they will buy something.

A message board is another great way to create a community and have repeat visitors. Don’t think you have a product that would attract a lot of people to sit around and talk about it? That’s okay. Again, think of the example above. A message board solely dedicated to tennis rackets wouldn’t likely entice too many web surfers. But a message board about tennis is another story. And it doesn’t even have to be just about tennis. There could be other sports, a section for general talk, you name it.

Follow these three guides to bring your website up and into the light. It can be difficult to make a dent in the crowded online market, but it’s not impossible.

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Thursday, November 01, 2007

Home Business Opportunities

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If you want to work from home, there are many home business opportunities for you to explore. Depending on your prior work experience, you can work as a freelance service provider, analyst, customer service representative, or pursue your hobbies and see where they take you. Since the Internet explosion, many people have found incredible ways to work from home. While you may need additional training or experience, this too can be found online.

Some popular home business ideas include affiliate marketing, niche marketing, freelance writing, graphic or web design, or you can choose to stay with your current employer and work from home. These days many companies are open to the idea of employees working from home at least part-time. Not only does this save space, but also cuts costs for heating and cooling, absenteeism, and other costs. If you think your employer would be interested in pursuing a work-from-home relationship, ask and see what happens.

Once you have decided on which home business opportunity you want to pursue, you should research all the opportunities available, average pay, work involved, and the ease of finding employment. You may have to market your services to order to find projects to work on, but this is to be expected. If you know other people who work from home or those who are in need of the services you provide, you should contact them to see if they have any work available. Begin building a portfolio and it will become easier to find work.

Building a website, creating business cards, and signing up on job boards and forums are ways to market your business. While there are many opportunities for you online, you will probably compete with others, so be sure to have the right marketing materials so you can present yourself in a professional manner at all times.

Working from home and creating a business of your own is a rewarding experience. Not only will you be your own boss, you can also set your own hours, choose which projects you want to work on, and earn a living without having to worry about commuting to a job, buying new clothes every few months, or spending money on lunches, dinner meetings, and other social functions that are work related.

If you are unsure about which home business opportunity to choose, consider what you are most passionate about. Do you have a hobby that you always wanted to turn into a full-time job? Are you skilled in an area where there is limited competition? Finding lucrative job opportunities in areas that need your skills will pay off in many ways including the opportunity to use skills you have learned, build a portfolio, and develop steady client relationships.

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Wednesday, October 31, 2007

Affiliate Marketing

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One Internet business that many people are involved in is affiliate marketing. If you are unfamiliar with this type of online business, chances are you have become interested in a product or even made a purchase from an affiliate website. Companies who want to increase their presence online pay a commission to others to advertise and entice web surfers to visit the company's site, sign-up for membership or a newsletter, or encourage people to purchase products from the company. This is called affiliate marketing.

There are many ways to advertise for another company. You can create a website, blog, newsletter, ebook, and other materials that are used to encourage people to place an order directly with you or visit the company website and place an order there. By using the links you provide, you will receive credit for each sale you make. At the end of the month, you will receive payment for every customer you direct to the company's site who makes a purchase. While companies offer different commissions, the marketing strategies are the same.

If you enjoy using the Internet, are able to find groups of people to target your marketing efforts with, and are able to write convincing copy that sells, this home business is very easy to get into. Because you can use the same strategies over and over, you do not need to learn new skills after learning the basics. Many companies offer training and other incentives for joining their programs. Once you have created a marketing campaign, you will begin to earn money during the day, in the evening, and while you are sleeping. Because people surf the Internet at different times, you can potentially make a profit at any time.

When choosing a company to work with, you should first review their terms, the commissions they are willing to pay, and also the types of products they are selling. If a product is too difficult to sell, then you won't make any money. While you want to work for a company that is known, you don't want to work for a company that is so well known that people will automatically visit the company site instead of looking for it online.

The best part about affiliate marketing businesses is that you can join two or three programs and make commissions from several companies at one time. As long as you are marketing each product, you will earn money. While some companies do not want their affiliates to work for other companies, many understand that you need to earn a living and will not care which companies you work for. As a rule, try to find companies that are diverse so there is not a conflicting.

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Monday, October 29, 2007

Locating Customers for Your Home Business

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While the adage “if you build it, they will come” may apply in the business world most commonly in the cases of big stores with highly visible signage, big advertising budgets, and the kind of reserve funds to allow them to operate at a deficit for a few months, small home businesses usually do not have that luxury. Instead, always keenly aware of the shrinking bottom line, the small business entrepreneur needs to locate customers almost from the beginning of the business itself, yet while doing so come across as professional and most certainly not desperate. At the same time, you will need to avoid alienating your friends and family, and if you have ever been in the clutches of someone selling Amway, you know exactly what that means!

So how does the savvy home business owner locate customers?
1. At the very beginning, concentrate on those with whom you have a good relationship and who will be supportive of your home business. For example, if you are in the business of baking and selling gourmet doggie biscuits, ask your friendly dog-owning next door neighbor if she would like to buy a little bag. Sell her the bag at a deep discount and see what she says. If she likes it, see if she will help you hand out samples at the local dog park.
2. Once your immediate neighbor pool is exhausted, move on to family and friends. Dog owners like to treat their dogs to little treats, and if they are healthy and the pets love them, they will be more than happy to spread the word. As you sell your wares at a deep discount, offer little sample bags for them to give away to other dog owners. Before long, you should be getting orders from friends of friends or family members. Always remember who your first customers were and treat them to special bargains!
3. Next, move on to groups of folks you may not know personally, but who might be known to your professional contacts. Dogs go to vets, and your vet may be willing to have you see doggie biscuits on consignment in return for a donation to her or his favorite animal charity. Conversely, you could include a sponsorship blurb on your print ads accompanying your orders that recommend the vet’s office to other dog lovers. You dog’s groomer is another such contact.
4. Next contact pet stores in your area and see if they will sell consignment products. If you run into problems, try small stores with which you have an established business relationship. Remember that as a small business you do not need global advertising to get started but can simply work within your immediate sphere of influence!

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Saturday, October 27, 2007

Home Business Ideas

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Before you can go anywhere with your home based business, you need to have a solid concept of exactly what you want your business to be about. If you don't have any ideas at all, there are tons of ways to make your decision, and even if you have a general idea, there are also ways to narrow your focus to a more reasonable scope.

Searching online is one of the best ways to see what business ideas are most popular. There are hundreds of sites by companies looking for people to work from home selling their products. There are also tons of sites dedicated to listing the most popular home business ideas. Both of these are good ways to learn about what is and isn't going to sell online. The main objective is to choose a general concept that you will enjoy and that you are willing to put work into.

Once you have chosen the general area you wish to market yourself under, it is time to do some more research. Under each general heading there are dozens of different products and services you can choose from. One example would be healthcare as a general topic. Within healthcare there are nutritional supplements, personal training, and customized diet solutions. Each of these is a product or service that pertains to healthcare. Just starting out, it would be impossible for you to try to market all of these products and services at once, but as your business grows you will have tons of opportunity to make affiliations and offer more and more products and services.

These same concepts hold true for nearly every industry. That is why it is important to choose your business idea with growth and expansion in mind. Start out with one small piece of an industry, and continue to grow and develop until you have a way to offer all of the popular products and services, or at least have an affiliation with someone that can cover the things that you don't have. This way your customers will return time after time rather than going somewhere else that has more to offer.

Ultimately the best method for starting your home business is to start small and work big. By isolating one small piece of an industry you are placing yourself in a niche which you can grow from. Trying to start out by selling all of the products and services available is a much greater risk as you business becomes all or nothing. To get a few general ideas of the industry you wish to be a part of, look online for the top home business ideas. Pick an industry and then begin doing research on particular products or services you can offer.

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Tuesday, October 23, 2007

Is Blogging for Profit the way to Go?

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This is an interesting question that many people will ask at internet marketing seminars for the simple reason that people are really interested in the idea. There are so many different blogs that are popping up all over the internet nowadays that it really has gotten to a point where people that are interested in starting something from scratch and hopefully building that something up into something worthwhile have really gotten behind the idea of a blog.

A blog is simply a specialized content management system that you can use to make it easier for people to follow your thoughts as they appear in your head and are put down on paper. What blogging has shown us however is that there are a lot of different people that are interested in the idea of being able to not only write on a particular topic, but also engage discussion with other blog owners on that exact same topic. The give and take that you see in the blogosphere on various different topics is quite overwhelming and it is this that makes it such a profitable experience.

If you are able to build up a loyal readership to your website, what you are going to eventually see is that the blogging for profit is going to be extremely profitable, because monetizing blogs is extremely easy to do. If you combine a text link campaign, a square link picture campaign, a pay-per-click campaign and a number of affiliate campaigns, you could easily be looking at an income of about $5,000 per every 100,000 page views that you are able to get. That's an effective CPM of $50, so it is definitely something that is worth looking into.

Here's another way of looking at it; blogs are the new content sites. When Google initially came out, the best way of doing things was to create content websites in order to make a lot of money from Google AdSense. As time moved on however and the interest in CPC waned, blogs became the natural way of doing things because of how easy they were to monetize from multiple sources of revenue. Blogs are going to be the way of doing business for a long time to come now and if you want to make money writing about something that you love to talk about, then blogging is absolutely the best way to do it.

You start by getting a blog set up; either through a free service or by purchasing a domain and some hosting. Then, you can move on to promoting your blog and doing a whole lot more in addition to that and eventually you should see your page views starting to climb up out of the cellar. From that point on, it's smooth sailing. Blogging is not the easiest way to make money, but if you are willing to put in the effort it is arguably the most reliable.

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Sunday, October 21, 2007

Making Money Is Not Everything In Business…Right?

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For most people there is only two reasons to be in business. They either love what they do and they want to make money doing it. If someone claims they aren’t in business for the money they are either independently wealthy or not being honest with you. You may have heard people claim that if they didn’t have bills to pay they would do the job for free. They’re lying.

Many people honestly care about their family, their employees and the community in which they do business, but they also believe that profit is not a dirty word. They are providing a needed product or service and should expect to make enough of a profit from their activities to meet their financial obligations and have some left over for extras.

There are some employees who may believe the business exists solely to work them to death for poverty wages while the owner basks in the sun on the beach. If this is true, they need to find another job where the boss shares all of the profit with the employees or quit complaining. Very few bosses will take that kind of attitude and if you work for one like that, perhaps you should seek employment elsewhere.

In survey after survey employees rarely list their income level as the number on thing they like or dislike about their job. Most want to be trained to do their job and be made to feel good about performing their essential job functions. A pat on the back will go a long way. However, it won’t be too long, if the profits are rolling in, for that employee to start questioning their real worth.

It is has been found that when a business that is making money shares the success with others who make it possible, the loyalty increases greatly, enabling them to make even more money. What a cycle that begins. Your business makes money, your people are happy and the customers are happy.

There are some groups, however that may believe that even the slightest profit should be shared with everyone, regardless of their contribution to the business’s success. They will push the business owner to pay for things that may not be the owner’s responsibility until they believe the owner is making no more money than the lowest employee on the totem pole.

What these folks fail to understand is that the owner probably spent years of hard work building the business from the ground when there was no one else to share the pain and the hunger of the early years. The people that are the recipients of the new generosity did not suffer the consequences of bad decisions in the early years and now that it’s time for the owner to be able to relax and enjoy their success, there is someone trying to take it away.

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Tuesday, October 09, 2007

Give Yourself Freedom Through A Home Business

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Most of us have had at least one job that made us feel like prisoners. You show up for your eight-hour day, sometimes more if there is forced over time. You sit at your desk, confined by a tiny office or cubicle. You feel like a caged bird. It gets harder and harder to get up and drag yourself into work each day. If this sounds familiar there is a way out. The key to freedom is running your own home business. It opens up those walls to allow you to stretch your wings.

Give yourself freedom to be your own boss. You set the pace, the hours and the pay. You don’t have to worry about the work warden coming around and shouting work harder, faster, longer hours. Free yourself! You are the one who should set the pace and the standard. You are the one who guides your life.

Give yourself the freedom to set your own hours. The sun is out and you have an itch to get out your tackle box and fishing pole. Maybe your sister is in town for two days and you haven’t seen her for two years. Usually you are forced to ask your boss for time off. You are often denied and spend your workday gritting your teeth to get through. If you are your own boss and you set your hours, you also giver yourself much needed and well deserved time off. No filling out a form and waiting to see if it can be approved. Taking some time to do what is fun in life makes you a better worker. We are not robots and we do need down time to refresh our spirits.

Free yourself to care for family or friends. If you are a parent you’ve surely had a phone call from the school saying that little Johnny or Jill is ill and needs to be picked up. Once again you have to stare into your bosses eyes and ask if you can leave early to care for your little one. Most of the time you get a lecture on priorities and how important it is for every employee to be at work. You understand and don’t need a talking to. You need to go care for your child. If you have an ill friend or parent you get the same ordeal. No one needs this unwanted stress. By running your own business you are free to care for those who need you so much more than a company where you are just a number.

Just think you can wake up everyday to a job that is in your hands. You control what you do and when you do it. That’s the real freedom from running your own business. Don’t let yourself be caged by a mundane job. Don’t wait to get started, free yourself with your own business.

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Tuesday, October 02, 2007

When To Know Your Business Needs Revamping

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Is your business steadily growing or is it slowly falling apart? Are profits less than
last year or the year before that? Is the market for your services still out there? Are
you not getting the business like you did before? Maybe it is time for a change or just
some revamping what you already have.

Check out the basics and see if they can be improved. Is your web site and/or brochure
colorful and interesting? Do they focus on your business and it's services? That's okay,
but does it really provide an understanding of a client's concerns or issues? Try reading
them as a future client, instead of a business owner. Would you use this business based on the brochure or website?

Another area to examine is your marketing team. Do they explain your services in depth?

Are you matching you competitors? Are they "cold" calling new prospects each month? Do they continue to follow up with them on a regular basis? Are they explaining the uniqueness of your company?

Making sure you are focusing on solving the client's issues and situations is more important, than making your company look good.

Advertising is another area to check for "staleness". Is it flashy and very loud? Is it
bland and boring? Shake it up a little bit. Client testimonies with a ring of honest,
make for good advertising. Pictures of finished projects speak volumes about your work.
Another avenue to use is having someone from your marketing or sales team present papers at various business related events. The paper doesn't have to be specifically about your company, but will get your company name out there to the public. When giving a paper, just make sure it is not loaded with facts and figures, but establish a mutual understanding of the issue.

If your business has been revamped and you are not bringing in the clientele that you were prior to the need to revamp, then maybe it's time to consider a change in the products or services that you offer. It may be beneficial to you to add a small service to your original company. This small increase maybe the key to returning the customers to your front door. It is possible that you may offer services that are time consuming, that are not necessary, and do not bring in the revenue that you want. These are services that you might consider dropping from your business.

Revamping your personal business maybe just what you need to return bring in return
customers. It may also bring the business out of the financial slump you are in. This may be your chance to feel rejuvenated and get excited about owning your own business again.

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Friday, September 28, 2007

Netrepreneurship: Deviating From the Traditional

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Why do people want to have their own businesses instead of having to work for bosses or companies? You might already have an idea as to why most people include having their own businesses as their long term goal because in all probability, this is your goal as well. A lot of people have enumerated their reasons, one of which is the potential reward that awaits them the moment that they plunge in to that venture. This form of endeavor is known as entrepreneurship. This gives you a chance to be your own boss and have full control of your time, energy ad resources.
The online entrepreneur
In the same way as people want to start their own offline business, there are also lots of reasons why it is recommended that you establish your business online. Whether you want to earn your keep or just want to engage in an alternative income source, the internet so far is has always been a good choice. Among the reasons why are the following:
Minimal investment costs
This is not the same as saying that there won't be a need for capital at all, but rather it should be pointed out that there is an extremely low capital needed for you to initiate your online business. As compared to the conventional businesses offline the costs that you would shell out for online businesses are substantially smaller.
This is due to the fact that there won't be any rent to pay or office equipments to maintain. Moreover, you won't need to employ staffs for your business to start.
Marginal expenses
You only have to worry about the internet connection costs, some hosting fees and other additional fees which are apparently lesser than what you have to deal with, in the event that you engage in a conventional business.
Enjoy the flexibility
One significant advantage presented by online businesses against the conventional businesses is that you may slack during the time that you want to. Since you are not in the office where you are expected to work during the hours when you are expected to work, with online businesses you are the boss.
Freedom of movement
At one point this is somehow related to the previously mentioned benefit, but only a bit different because this one pertains to the location of your business. Since your one dependence is the internet, you can operate nearly anywhere you desire provided that there is internet connection.
Universal market
As you may be aware of, the internet encompasses a vast field may it be cultural or territorial. Furthermore, the businesses online were one of the fastest growing businesses worldwide, since more and more people are accessing the web.
Netrepreneurship
Being an online entrepreneur is really something you should contemplate about because it provides many advantages you never had a chance to experience before.

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Saturday, September 22, 2007

Get Your Products Out There!

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There are many strategies you can use to promote and sell your products to the market. But the challenge lies in choosing the best method for your particular product and service to be recognized and sold. The first thing you should realize that the kind of promotional method you should conduct is highly dependent on the industry you are in.

Take the example of a manufacturing business. If your business is concentrated in manufacturing without putting focus in selling to the end-user then joining fairs and product showcase in different expositions may be recommended. This will enable you to expose your products to the clients that matter most, the wholesalers and the retailers. After these establishments have agreed to carry your product, you just need to supply them with the necessary quantity they need. You should note though that there are different terms of payments you need to deal with. Some establishments take up to 120 days before the payment for your products can be made.

Another way to promote and sell your product to your target customer is through direct selling. While this may involve more effort on your part, this method is nonetheless very effective. If you are interested in selling your product this way, then it is essential for you to find a dedicated and reliable staff who will continually sell your products to your customers persistently. There are actually several ways for you to motivate your staff but the most popular way is to give them commissions for every product that they sell.

On the other hand, if you do not have time to hire and train your own sales staff, you might consider hiring the services of an external company that is responsible for your sales. This company will be the ones to promote and sell the products on your behalf. Thus, the external company enables you to concentrate on your core business which is to manufacture the product effectively and to constant innovate to your existing product lines. However, you should note that just like direct selling where you need to give your agents certain commissions to keep them motivated, you likewise need to offer high commission rates to the external company that will sell your products for you.

Right now, it is also possible to sell your products online. There are actually a lot of businesses that are already doing this because being in the internet allows you to reach more audiences than you ever thought possible. And while, you might not derive as much profit as currently do in your offline business; establishing a presence online today may yield huge reward in the future as more clients become connected to the wireless world.

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Friday, September 21, 2007

Five Perks to Working for Yourself

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Working for yourself can be a big responsibility. Not everyone is up to it and it takes a lot of a hard work and dedication. You must be the kind of person that is self motivated, organized, confidant, and a self starter. Realizing that all your hard work will be put into a start up adventure and you may not see a large profit the first year. With that being said there are some definite perks to working for yourself, here are five of them.

Money makes the world go around and starting your own business working for yourself means you have a greater potential to see more money then if you are working for someone else. Imagine that you work for $10 an hour. The company you work for pays $20 an hour for the cost for you to work plus materials, but the machinery you run produces $60 an hour worth of product. The company just made a profit of $30 an hour on your $10 an hour salary. As the employee you will never see that $30 profit, but as an entrepreneur you will. You will make money off of your employee’s as well just like your boss made money off of you.

Pride is another perk working for yourself will bring. You can take pride in working hard to create a business that flourishes. A business that will provide well for you and your family will bring you great joy and pride. You will also be proud that you have accomplished what many others are unable to do, and that you have your own income based on your hard work.

Flexibility is another great perk to working for yourself. You are your own boss and that means you make the schedule. You work when you need to and have time off when you need to. A really successful business has plenty of employees that work hard and the boss can take off when ever he or she needs to.

Freedom is yet another perk to being your own boss. You will have the freedom to explore the things you want to do. Turning your hobbies and the things you love into your work will make you happy and give you an income.

Family is important and being your own boss gives you the opportunity to spend more time with your family. This means you make your own schedule and if you want to go to your kid’s baseball game, soccer game or ballet recital you can be there. If you are sick you do not have to call in, because you are the boss.

Taking the leap and becoming your own boss can offer a lot to enrich your life.

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Sunday, September 16, 2007

What Your College Professor Didn’t Tell You About Running A Business

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There are many things that you probably aren’t aware of that you are going to have to know as you embark on the process of running your own business. First of all, remember that your college professors probably gave you lots of good advice when it comes to running your business, and there is probably a lot that they told you about how to do things and when to do things. However, you know that there are many things that you weren’t told, and some of these things are very important.

It’s Hard!

You probably weren’t told this, but running your own business is hard. Not just slightly hard, but really hard. When you start out, you are going to have to have a period of time in which you have no money – in fact, in which you are losing money. Businesses need start up costs, and in order to make money you are going to have to spend money. This is hard because you are going to have to eat into your savings and probably take out some loans to cover it.

No Sleep!

The other thing you might not have been told is that as you are running a business, you might not be sleeping very much. When you first start out, you probably don’t have enough money to hire anyone, which means that you have to be in charge of everything. You have to set up a website, coordinate emails and orders, fill the orders, make or ship the product, collect the money, keep track of all of the taxes, and be sure that you do this all in a manner that speaks highly of you and makes others want to continue to use your business. Count on not getting very much sleep for awhile, because as you start to run your business you are probably going to be sleep deprived, and this is probably going to last for quite some time.

Remember though, that it is going to be worth it. No matter how hard it seems now, and no matter how much you have to do at the start, when you have your home business up and running and it begins to be a profit to you, you are going to find that it is completely worth it. You can set your own hours, take care of your business the way that you want to, and you can be completely in charge of your financial future. This is a fantastic place to be, and you can be there – if only you have the strength to get yourself through the hard parts at the beginning.

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Thursday, September 13, 2007

Why Buying A Building For Your Business Can Be Profitable

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When you have a business, one of the first decisions that you are going to have to make is where you want the business to be based out of. Lots of people start with the business in their homes, and then move somewhere else as their business grows and expands. This is often a good idea because as the business grows and expands, there are new things that can be done with more space. This means that as your business gets bigger, you might want to move to a bigger space, so that your business can flourish and continue to do so.

One of the questions you are going to have to ask is whether you would like to buy a building or rent. There are many suggestions that say that both of these are good ideas, but there are a few reasons that you might want to consider buying a place over renting a place.

The first reason that buying a place is a good idea is that you are going to be able to simply make payments on the building in the same way that you would be paying rent, yet the payments are actually going to be going towards owning the building. This is often the route that people go. When they look into a building for their business, they take out a loan to buy the building. Usually, they can find a way to pay about what they would be paying in rent, but have this money go towards paying back the loan. This is a great way to gain property and also to gain assets.

The other reason you might want to buy a building for your business is that when you buy a building, that means that it is yours, and you can do whatever you want to it. When you rent, you have to talk to the landlord about changing the carpet or fixtures or even painting the walls. This means that you are going to have to be under someone else’s control when it comes to these things, and it might be that you wan to control them for yourself. If you buy the building, you can feel free to do whatever you want with it. Because many businesses thrive on people coming to the store and being at their establishment, you can feel free to change the building in any way so that your customers will feel more comfortable and will be more happy when they are there, and therefore they’ll be more likely to buy things. Also, if you purchase a building for your business, it means that no matter what happens, you have that building. If you decide not to have your business anymore, you can sell the building and hopefully you will be able to make a profit on it.

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Saturday, September 08, 2007

Renting Your Office Space Can Be Wise

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When you have a business, there are several things that you want to think about. When you are first starting out, you might decide that you want your business to be at your home, which means that your office would be at home and you’d be dealing with all of your customers through home. Sometimes this makes sense, because you really can get a lot done and you can really take the time to be at home, which means that you can also take the time to do other things that you have always wanted to do. However, there might come a point when your business has grown, or when you are ready to move further forward with your business, and when this happens you might decide that renting out office space is your best option when it comes to where your business is.

Why Rent?

There are many reasons that you might want to think about renting out your office space. First of all, this is something that can be done that is not permanent. If you can find the right kind of lease, you can pretty much determine when you have your office there and when you are done. If you are on a month to month lease, it will mean that if you ever decide you want to move your business back to your home, or change locations, it is fairly easy to do so and doesn’t require a lot of work. This is only one of the advantages to renting your office space.

Another thing that can be great about renting your office space is that this is relatively cheap and can usually be written off as a business expense. This means that you will find there is little to no worry about what you are doing and where the money to do it is coming from. You can find office space quite cheap, and it can be a good way to get your business farther along.

There is another good thing to having your home business located in an office that you are renting. It is often too easy to work too much if you have a home business, because you can always go to your home office and work. This might be good for some jobs, but if you find that you are taking time away from your family, and working too often, moving your office to a rented space is a great way to make sure that your home business hours don’t take over your whole life. If you find that you are having trouble not working for 24 hours straight, moving to a rented office is a great way to stop this and to allow you to have better control over when you work and when you don’t work.

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Monday, September 03, 2007

Meeting With Investors About Your Business Idea

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Raising money for your business can be very challenging especially if you are not the type of person who is comfortable marketing your business ideas. If you are one of those people who are not really very good at communicating you ideas verbally, it would be a good idea for you to spend a lot of time and efforts in preparing your business presentation to make sure that you have everything under control. When it comes to preparing your business presentation, you may need to the help of a business presentation expert just to make sure that you are able to get your points across clearly. Always remember that first impressions count when making business presentations so be sure to create a good impression in your potential investors.

When preparing your presentation for your meeting with the investors, make sure that you do not just present your business ideas, you should also them the potential profit that you can derive out of this business idea. Always remember that investors are very much concerned about profits so given them an idea of how you will mostly likely to earn and how it will take you to achieve this goal. Be realistic in your projections. Note that the investors will scrutinize these projections extensively and if they found out that you are bloating your projections, you will most likely lose their trust and their money.

Packaging Yourself

Investors are interested in you and your business. When the investors take a personal interest in you, it will be easier for you to convince then to finance your business venture. It is not uncommon for investors to invest in someone’s business simply because they know and trust that person. On the other hand, there have been cases where investors shy away from a good project simply because they do not like the person present who is making the business presentation. Since you as a person can make a big difference when it comes to convincing potential investors to pour in some money into your business, you make it a point to package yourself in such a way that the investors will like you and trust you. Now, do not attempt to gloss up your appearance. Investors will know it you are being phony so be honest about who you are and what you are.

Potential investors are not just interested in you; they are also interested in the members of your team. If you can bring some of the members of your team with you during your meeting, do so. A lot of investors are very concerned about how your team works so make sure that you demonstrate to them how you deal with the members of your team.

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Sunday, August 26, 2007

Should You Attend Home Business Seminars When Starting A Business?

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When a person is getting ready to start a business, whether a home-based business or one in the traditional brick and mortar building, they should consider attending business seminars. Regardless of the amount of experience they have, there are always things to be learned from others. The type of business being started there are numerous common issues that all businesses will face and professionals offering advice may be able to present new points of view for old problems.

For those beginning a business for the first time, the best seminar they can attend would be on time management, learning how effectively to share time between the business and the family. Developing an efficient work-life balance will not only benefit the business but may also save a marriage and other family relationships. Everyone knows that when a new business is started there is a lot of work to be done, and the owner will spend more time working for themselves than when working for someone else, but learning how to manage the time can help save a lot of stress.

Making decisions will be vital part of every business and while some may seem insignificant, such as where to buy copy paper, others may have an impact on more than only the person making the decision. The attitude of being the business owner and only their opinion matters will not last long in the business environment. Attending home business seminars when starting a business can show how some decisions may affect suppliers and customers as well as employees. By attending decision-making seminars the best ways to communicate the changes can be learned.

Many times when running your home business there will be some issues that may seem pretty complex and difficult to solve. Business seminars on problem solving can outline ways to see problems from different angles and approach them from different perspectives in order to each a conclusion that will benefit all the people affected by the decision. Additionally, with business seminars you can also learn how effectively to brainstorm with others to reach a conclusion and develop a plan to fix the problem.

One of the most important parts of operating a home business is communications since most of it may be by telephone or email and effectively communicating your point on any issue will help insure others understand the point being made. Communications seminars can also be related to family members, especially when the line because I said so does not work anymore.

Creativity and changes in the workplace are also typically offered for business owners to help them through the progress of business growth. Whether through self-development courses or group business seminars, every business owner should take advantage of every opportunity to learn more about the basics as well as the fine points of running a home business.

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Friday, August 24, 2007

Small Business Organizations To Join

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For the small business owner, keeping up with all of the available benefits can be
difficult. In addition, how does one meet the requirements for a minimum number of
employees in order to find good rates on insurance? Unlike the larger companies, it's not
as simple as calling someone and knowing you qualify to participate. Many insurance
plans require a minimum number of participants in order to offer group rates, so
oftentimes the small business owner is left in the cold.

This is the point where a small business can take advantage of some of the various
organizations that exist just for them. Various organizations offer different benefits for
the small business organization, including those who come together as an association so
that small business can take advantage of benefits previously only offered to large
businesses. For examples, some credit unions offer insurance benefits to their members at
group rates, while labor unions quite frequently have plans already in place for their
members, no matter the size of the individual organization.

Each existing small business organization has its own function and plan for helping the
small business owner. Some offer training in order for the business to grow in its
knowledge of the product it produces, while others offer working capital to allow the
business to develop and flourish. The government operates some of these organizations,
while others are privately owned or non-profit organizations that are funded by major
corporations. Whatever the needs may be for a small business, there is an organization
there to meet those needs. The difficulty is not in an organization being in operation to
assist with those needs, but for the small business owner to have the capability of locating
these organizations when he needs the information. Thanks to the Internet, this process
has become easier, but for a start up business, access to online sources may not always be
an option. Fortunately for those who do not have online access, or choose not to utilize it,
various books and publications are available to assist a small business in locating
organizations that are specifically geared toward helping small businesses succeed.

When you're just starting out, it is very difficult to know all of the places to search for
information, so another good source of information is your local university. Quite often
the business development centers of the universities offer many different services to
small businesses in the private sector. This includes information about start up funding,
different types of financing based upon the scope of the business and its ownership, and
training in essential areas of business ownership. In some areas, these classes are even
sponsored in cooperation with the Small Business Administration and other small
business development organizations.

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